How to Improve Your Website’s First Impression

If you’re looking to improve the first impression of your site, i.e. looking to find out whether your website “hooks” a visitor in under 3 seconds, look no further…

You have less than 3 seconds to get the attention of a first time visitor to your site, as we talked about in our last post. If you do not mention specific, tangible result that is going to benefit the customer in those three seconds, you lose them.

In this video, I pull up 22 websites submitted last week and tell you whether they pass the 3 second test. More specifically, I will find out if the websites answer the following two questions immediately:

  1. Who/What the site is about?
  2. What’s in it for me (the visitor)?


As you can see, you can spend hours developing your site but if you did not get the first few seconds right, you lose your customer. They bounce.

So, before you do anything else, pull up your website / or your landing page and ask yourself 2 things:

  1.  Does my site tell my customers, immediately, what it’s about?
  2. Does my site tell my customers, immediately, what is it that they get?

If it doesn’t, you have some work to do.

If it does great. But getting those first few seconds right is just a small part of a bigger equation. The more important question is, now that you have their attention, what do you do?

At StartUpLift, we have worked with over 700 businesses and it’s amazing how often we come across the same pattern of problems leading to confused customers and lost money. Once you have someone’s attention, you need to provide a clear direction – you need to tell them exactly what is next, one step at a time. There should be no confusion, no multiple options.

You want to hold their hand and guide them through your funnel, step by step.

In our next video, we will take a look at some examples of issues in the on-boarding or customer-acquisition process. It’s very important that you find out why the users are dropping off in the middle of a registration process, or out why your customers are leaving in the middle of a purchase.

In the meantime, I will leave you with another exercise:

Pull up your site / your landing page.  Let’s say you have passed the 3 second test and you have gotten the visitor’s attention. Now, answer this:

Do you tell the visitor what exactly to do next?

 

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2 Comments

  1. Pranaya,
    I like this blog post. It is good that you point out that it is the first few seconds that are critical for websites to get their point across. I like the complementary YouTube video. It is full of good tips.

    Zack

    Reply
    • Thanks Zack. I appreciate the input.

      Reply

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